How can you make this spring different for your targets?
How can you help them take advantage of unexpected changes and rise above seemingly undermining influences?
Most industries have seasonal patterns that are followed and addressed in annual marketing campaigns:
- Your goal should be to remain a step ahead of the predictable. Can you see opportunities for setting new standards or revealing new goals?
- Can you attract increased market share by redefining client goals and expectations for this season and following seasons?
- Redefine the negatives of this season with new products or niches that address shifts in target lifestyles, workplaces, or family structures. Can you see new opportunity and benefits for your prospects and clients?
Or, look ahead and get the jump on the following seasons or the whole year. There are new opportunities out there to discover before you’re in the middle of others jumping on them.
For instance, if Facebook has been a fav of your targets, explore the changes in this platform to uncover opportunities to communicate your value to targets.
Last spring, Facebook reported:
- Daily active users (DAUs) numbered 1.09 billion on average for March 2016, an increase of 16% year-over-year. By year end, DAUs amounted to 1.23 billion on average for December 2016, an increase of 18% year-over-year.
- Mobile DAUs averaged 989 million for March 2016, an increase of 24% year-over-year. By year end, Mobile DAUs increased to 1.15 billion.
- Monthly active users (MAUs) counted 1.65 billion as of March 31, 2016, an increase of 15% year-over-year. By December, MAUs climbed to 1.86 billion, an increase of 17% year-over-year.
- Mobile MAUs were 1.51 billion as of March 31, 2016, an increase of 21% year-over-year. Mobile MAUs increased to 1.74 billion by year end.
That’s just the change over one year! What’s next here or in any platform your target loves?
How was that reflected in your targets’ use of your Facebook contributions? What’s you’re involvement going to generate this year?
What could you help make happen this year for your targets?
If you don’t think ahead for prospects and clients who will? Wouldn’t you rather it were you?
For example, spring is traditionally accepted as the “big market” for real estate. In a blog I write for a client, my question was: “Are real estate buyers making a mistake when they wait for the ‘hot’ spring market with its price increases and multiple offers?”
This question and content has a double purpose:
- This query and the related content start the client’s clients—real estate and financial professionals—thinking differently about what they take for granted about this season and what they can do differently this year.
- The question and content trigger fresh thinking and enhanced reception to new ideas in the professionals’ clients who could gain from thinking differently about their reactions to spring.
The ideas shared do not have to be “big” or outrageous. Sometimes, a gentle nudge is all that is needed to shift thinking into innovation mode.
FYI: The blog I write for this client deliberately builds on my work as a futurist, business strategist, and committed communicator to help real estate and related professionals and their prospects and clients think differently both about “Decisions & Communities.” This combined topic-title focuses on the real issues involved in real estate for professionals and their clients, not on rehashing the traditional.
Do spring and other seasons offer overlooked opportunities to cast new light on buying, selling, and user patterns for your industry, product, or services?
Can you see how to take a different perspective—drawn from a different profession, industry, or communication technique—to provide new insight, products, or services for helping target prospects and clients get the jump on spring and everything else?
FYI: If you’d like to be a buyer or seller, or a professional with a jump on the spring real estate market, visit “Decisions & Communities.”